Kansei Wheels Roku

Category : Trend 2023

Author: shafiq samtiah

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A Kansei wheel is a tool used in product design and development to understand and analyze the emotional response of a consumer to a product or service. It is based on the concept of Kansei engineering, Kansei Wheels Roku which is a methodology that focuses on incorporating the emotional and psychological responses of consumers into the design process.


The Kansei wheel consists of a set of concentric circles

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With each circle representing a different emotion or attribute. The innermost circle represents the core emotional response that the product or service is intended to evoke, while the outer circles represent more specific emotions or attributes related to the core response.

  • To use the Kansei wheel, designers and researchers first identify the core emotional response that they want the product or service to elicit in the consumer. They then brainstorm and select a set of emotions or attributes that are related to the core response and place them in the appropriate circles on the Kansei wheel.
  • Once the Kansei wheel is complete, designers and researchers can use it to guide their decision-making and ensure that the product or service is designed to elicit the desired emotional response in the consumer. It can also be used to test and validate the emotional impact of the product or service on a target audience.
  • Overall, the Kansei wheel is a useful tool for designers and researchers who want to understand and optimize the emotional impact of their products and services on consumers.

Benefits of Using a Kansei Wheels Roku


Kansei Wheels Roku
Kansei Wheels Roku


There are several benefits to using a Kansei wheel in product design and development:

  1. Improved consumer satisfaction: By using the Kansei wheel to understand and optimize the emotional response of a product or service, designers and researchers can create products and services that better meet the needs and preferences of consumers. This can lead to increased consumer satisfaction and loyalty.

  2. Enhanced brand identity: A product or service that evokes the desired emotional response in the consumer can help to strengthen the brand’s identity and reputation.

  3. Increased market appeal: A product or service that is designed to appeal to the emotional needs and preferences of consumers is more likely to be successful in the market.

  4. Greater design creativity: The Kansei wheel can help designers and researchers think creatively about the emotional impact of a product or service and generate new ideas for design and development.

  5. Enhanced user experience: By using the Kansei wheel to optimize the emotional response of a product or service, designers and researchers can create a more enjoyable and satisfying user experience.


How to Use a Kansei Wheel


Using a Kansei wheel involves the following steps:

  1. Identify the core emotional response: Determine the emotional response that the product or service is intended to elicit in the consumer.

  2. Brainstorm related emotions and attributes: Generate a list of emotions and attributes that are related to the core emotional response.

  3. Place emotions and attributes on the Kansei wheel: Kansei Wheels Roku Arrange the emotions and attributes on the Kansei wheel, with the core emotional response in the center and the related emotions and attributes in the outer circles.

  4. Use the Kansei wheel to guide design and development: Use the Kansei wheel to inform design and development decisions and ensure that the product or service elicits the desired emotional response in the consumer.

  5. Test and validate the emotional impact: Conduct research to test and validate the emotional impact of the product or service on a target audience.

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